Why You Should Consider Eliminating Press Releases


From the article:

If you stopped sending these press releases tomorrow:

  1. You would be forced to build relationships with journalists instead of blasting them with impersonal, terrible press releases.
  2. You would be forced to learn what each journalist you deal with actually covers.
  3. You would be forced to understand each journalist’s audience.
  4. You would actually need to customize your pitches for each audience — is there a downside to this?
  5. You would communicate far more with journalists personally — by phone and email — as you present your story.